Selected — Potencia UP LATAM 2026

Create · Deliver · Practise · Personalize · Motivate · Prove

Training that reaches every person, and the proof they learned it.

Turn your manuals into courses with AI, assign them with WhatsApp reminders (nothing to install) and keep proof of who finished, practised and passed. In Spanish and English.

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Companies Already Building With XFactor

Present in México, Perú & Costa Rica
COMCE QuerétaroCentro de Desarrollo y Talento ProfesionalSohersa
Anglo Español
Biomaster
IEST Anáhuac
The Training Lab
Global University
CEDESOCOMCE QuerétaroCentro de Desarrollo y Talento ProfesionalSohersa
Anglo Español
Biomaster
IEST Anáhuac
The Training Lab
Global University
CEDESO

Where it's used

For any team that has to learn something and prove it.

Each organisation gets its own space, its own courses and its own evidence.

  • Companies

    Onboarding, processes and internal certifications your team actually finishes, including if you run many locations.

  • Training providers and consultancies

    Your methodology under your brand, for each client, with the evidence of every group.

  • Schools and institutions

    Programmes your students follow from their phone, with practice, a voice tutor and verifiable credentials.

Where it starts

Most corporate training is theater.

Click next, pass a test… and by Friday, it's already forgotten. Training exists; the hard part is reaching every person and keeping the proof they learned it.

  1. The usual way

    A trainer who can't reach everyone, a PDF lost in the WhatsApp group and an attendance sheet in Excel that proves nothing.

    With XFactor

    Your best trainer, on everyone's phone, at their own pace.

  2. The corporate portal

    It asks for an email, a computer and a password, and many of your people never log in. And before you start: months of implementation and an annual contract.

    With XFactor

    The lesson reaches the phone they already carry. You start with one team, with no annual contract.

  3. The half-tools

    An AI course generator that only solves the first step, a microlearning app in English, a suite that takes months to roll out.

    With XFactor

    Create, deliver, practise, personalize, motivate and prove: one loop, in Spanish.

One loop

From your know-how to proof, in one loop.

Recorded inside the product, with a demo dataset. No mockups standing in for a feature.

  1. 01 / Create

    Your manual becomes a course

    Upload a manual as a PDF, a recording or a YouTube video, or describe it in one sentence: out comes a course with modules, lessons and an assessment, ready to edit.

    • In Studio you refine it on a storyboard and a lesson canvas with an AI copilot, and your team reviews it with comments and review links before it goes out.
  2. 02 / Deliver

    Everyone gets what is theirs, on their phone

    It reaches people where they already are: a WhatsApp reminder, the lesson on their phone with no app to install, and Adam answers out loud, in their language.

    • The whole lesson lives in the chat: short cards, quiz buttons and flashcards, graded on the spot.
    • Also on Slack and by email.
  3. 03 / Practise

    Rehearse the hard conversation

    A 3D customer, in the browser: you listen, choose what to say and see the consequence. No headset, no install, no one to schedule.

    • 04 / Personalize

      Everyone learns differently

      An AI-generated path built on their strengths and gaps, a skills map that shows what they know and what comes next, and a profile that brings their progress together.

      • 05 / Motivate

        Progress gets celebrated

        Every lesson earns experience points. Achievements with rewards, weekly leagues and a community where people share what they learned.

        • 06 / Prove

          Evidence that holds up in an audit

          Who finished, who passed and who needs another round, with verifiable credentials anyone can check and xAPI records for your auditor.

          • Broken down by team, site or client.

        Built for learning from a phone

        Hardly anyone learns at a desk. People learn between customers, between classes or on the way, on the phone they already carry.

        • Any phone

          It runs in the browser and on WhatsApp. Nothing to install on a shared or personal phone.

        • Fits in the day

          Short lessons you finish in a gap in the day, not a two-hour module.

        • A tutor that speaks Spanish

          Six assistants, each with its own voice. People choose who teaches them.

        • The same standard for everyone

          You build the course once, and every new person, whether an employee, a client or a student, gets the same standard from day one.

        • Proof per person

          Progress, scores and credentials per person, ready when an auditor or a client asks.

        Price

        A founder price for the first to start.

        Prices go public in November 2026. Until then we share them on a short call: four plans by how many people you train, with no implementation fee.

        Founding Cohort · November 2026 – January 2027

        A founder price, frozen for 12 months.

        Terms and price are confirmed with you in writing before you commit.

        • You start with one team and one procedure
        • We build the first course with you
        • Voice tutor on every plan
        • SSO and SCIM on every plan
        Book a call
        Ulises De la Cruz

        Who is behind it

        Ulises De la Cruz

        Founder & CEO

        An education executive who built the product himself.

        • Built XFactor hands-on, directing AI coding agents from architecture to production.
        • Former university CEO; led triple-digit revenue growth in executive education across Latin America.
        • Teaches AI agent architecture and has delivered applied AI training for corporate teams.
        Book a call with Ulises

        Founding Cohort · November 2026 – January 2027

        Start with one team and one procedure.

        Prove it with a real group before you take it to your whole organisation.

        1. 1You choose a procedure and a team.
        2. 2We build the first course with you, from your real material.
        3. 3It is assigned and practised with that team, and you get the evidence and the report.
        4. 4If it works, you extend it to the rest of your organisation with a founder price frozen for 12 months.

        Terms and founder pricing are confirmed with you in writing before you commit.

        Apply to the Founding Cohort

        Start with one team. We build the first course with you.

        Founding Cohort · November 2026 – January 2027 · Applications open

        or I prefer to talk first

        Book your call directly

        Frequently asked questions

        What people ask us first.

        No. Lessons open in the phone's browser and reminders arrive on WhatsApp. The 3D practice also runs in the browser; a headset is optional.

        Lessons and WhatsApp reminders work on any smartphone with a browser. The 3D practice asks for more: it runs best on a recent phone, a tablet or a computer.

        Every quiz is graded on the server, every completion is recorded, and each credential carries a cryptographic signature anyone can verify on a public page. Records follow the xAPI standard, so they travel to other systems.

        No. XFactor turns your own company's knowledge into training: the content is yours. If your company is able to issue official certificates, such as Mexico's STPS DC-3, it issues them with its own data.

        Spanish and English, both first-class: the interface, the tutor and the courses.

        Each organization's data is isolated from every other's, and its content only answers its own people's questions.

        Training that reaches people.Learning you can prove.

        Adam

        XFactor AI Assistant · LATAM

        Enable 🔊 voice to talk with Adam · or type a message below

        AI-powered responses. May not be 100% accurate.

        Training that reaches every person, and the proof they learned it — XFactor Academy